Americas Modified Atmospheric Packaging (MAP) Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

  Considering, fresh fruits and vegetables, the air of packaging is replaced with atmospheric gases different in proportion. Usually, oxygen, carbon dioxide, and nitrogen are majorly used. Also, the choice and ratio of gases are dependent upon the material that is being packed. For instance, coffee beans release Carbon Dioxide when they are roasted, and without the use of MAP, the beans need to cool down before being packaged, else, the packaging would burst open.

- With people working from home, preference for products/food packaging that requires little preparation such as ready meals and instant noodles along with easy storage is seeing rising demand. As of March 2020, Wegmans, a supermarket chain based in Rochester, N.Y., stated that shoppers are buying shelf-stable foods increasingly.

- Other macroeconomic factors like increasing food wastage are propelling the demand for MAP to rise. For instance, the industry trade group, Produce Marketing Association estimates that approximately USD 5 billion worth fresh fruits and vegetables succumbed to waste in the United States.

 
Key Market Trends

Polyethylene Expected to Witness Significant Growth

- Polyethylene (PE) is an uncomplicated plastic and the lowest cost material prepared by the addition polymerization of ethylene. PE is being used for the packaging of fruits. It is observed that packaging citrus fruits in polyethylene films maintained high relative humidity (RH) inside the package and resulted in a reduction of shrinkage.

- The simplest and the most economical plastics made by addition polymerization of ethylene is polyethylene. Low-density polyethylene (LDPE) is the most commonly used packaging film. LDPE seals at lower and over a more comprehensive temperature range and has better hot tack, all of which result significantly from its long-chain branching.

United States Expected to Witness Significant Share

- The United States is one of the prominent countries that accounts for a significant share of MAP market in the region due to rising demand for packaging of processed food, perishable food, and fresh food that bolstering the demand for MAP as it increases the shelf life of the Product to provide convenience to the customer and adds worth to the product.

- According to Progressive Grocer, the retail sales of processed meat in the United States in 2019 accounted for USD 21.47 billion. Moreover, the country has a significant amount of food wastage due to improper packaging and wasted along supply chain that is resulting in the adoption of MAP for fresh vegetables and fruits in the country. According to Swag, 40% of food is wasted in the United States every year.

Competitive Landscape

The americas modified atmospheric packaging market is fragmented. The market studied comprises of Amcor Limited, Sealed Air Corporation, Mondi Group PLC, among others. Several regional firms are also trying to gain market share. Barriers to entry are low, which is resulting in the advent of smaller players, further increasing competitive rivalry.

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