Turkey Agricultural Tractor Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)
The Turkey agricultural tractor market is projected to register a CAGR of 5.7% over the forecast period (2021-2026). Due to the disruption of the supply chain as the COVID-19 pandemic spread across the country, the scheduled production of the tractor in facilities affected, and it was not able to return to regular production. Furthermore, TurkTraktor, the leader of the Turkish tractor market, worked to prevent disruption of agricultural operations amid coronavirus outbreaks.
TurkTraktor launched its Online Training Program in April 2020, to share the technical knowledge that will enable the farmers to get higher efficiency from their greatest companions, their tractors, and related agricultural equipment in the pandemic days where agricultural productivity is even more critical than before
Turkey's tractor market has been continuously growing. The decrease in the total agricultural area and expansion of fragmented land have prevented agricultural production to achieve expected levels. While the organic growth of sales of tractors is delivering a year-on-year increase, more than 45% of the tractors currently operating in the farms across the country can be placed under the age range of above 25 years. Among all, 50-75HP range tractors are most popular among the farmers owing to the convenience of carrying out multiple operations.
The domestic market for tractors has been steadily increasing on account of the increased value generated by the country's agricultural businesses. There has also been a robust demand for the export market of Turkish tractors, since they are observed to be highly price-competitive, compared to those from Europe.
Key Market Trends
Turkey has a sizeable domestic production base for tractors. Only a few major market players are engaged in the production of tractors. There are eight manufacturing plants, which supply the bulk of the tractors for the domestic markets, as well as for exports. The domestic market for tractors has been steadily increasing on account of the increased value generated by the country's agricultural businesses. The factors that have contributed to a favorable economic scenario for investments in production include the availability of a cost-competitive and skilled labor force, competitive electricity and fuel prices, and a beneficial tax regulatory structure for the industry.
The Turkish economy experienced a significant slowdown in the second half of FY19, due to both currency tensions in August 2018 and the restrictive monetary policy adopted to contain inflation. This resulted in to decline in tractor manufacturing. However, the Turkish government provides VAT exemption on imported and locally manufactured machinery (parts of tractors) for production. The favorable factors related to the investment scenario and a robust historical production base have helped maintain the prices of tractors competitive. This is expected to drive the Turkish agricultural tractor market’s growth.
50 - 75 HP range tractors dominate the market
The Turkish government has the biggest support to let the agricultural mechanization spread wide. The agricultural mechanization of Turkey which had been dominated by foreign companies has become to support Turkey’s domestic economy. In the market, companies are focusing on strategies, such as expansions and product developments, not just for the domestic market, but also for exports. The significant product developments occurred in the 50-75 HP power segment, the most popular engine power segment in the country. ​
In the market, companies are focusing on strategies, such as expansions and product developments, not just for the domestic market, but also for exports. The significant product developments occurred in the 50-75 HP power segment, the most popular engine power segment in the country. Deere & Co. and the Hattat Group of Turkey have agreed to form a joint venture company for the production of 50-90 hp tractors and the distribution of John Deere agricultural equipment throughout Turkey.​
Competitive Landscape
The Turkey agricultural tractor market is consolidated, with the top companies accounting for the majority market share. However, the market has an equal presence of domestic and multinational brands. One of the leading global players, Deere & Co., is a late entrant to the Turkish market, having entered the market only in 2017.
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