Organic Fruits and Vegetables Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)
The organic fruits and vegetable market is expected to record a robust CAGR of 6.5% during the forecast period (2021-2026).
The covid-19 pandemic has positively impacted on the market due to growing awareness towards the healthy and nutritional diets. Therefore, this led to surging demand for the organic fruits and vegetables across the globe.
The increasing demand for organic fruits and vegetables is primarily due to its increased production and rising global consumption. However, organic fruits and vegetable supply is limited in relation to its demand, due to its high production cost. Despite a high price for organic fruits and vegetables, consumers are willing to pay more for organic foods, due to less use of pesticides and high nutritive value.Therefore, it is expected to boost the sales of organic fruits and vegetables.
Asia Pacific is the fastest growing segment due to a growing trend among consumers to support local businesses, along with a rising demand for locally produced products in response to food security issues. Since health crisis and food scarcity have a long-term impact on consumer demand, the demand for organic products is lincreasing rapidly in the region.
Increased disposable income and high spending capacity on the health and related products enable the sales of organic food products in the North America .
Key Market Trends
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Rising Cultivation of Organic Fruits and Vegetables
According to FiBL, the organic area share of the total farmland in Europe has increased from 2.7% in 2016 to 3.12% in 2018. Similarly, the organic area share of the total farmland in Latin America increased from 0.99% in 2016 to 1.06% in 2018. The rise in demand for organic products is driving farmers across the world to cultivate crops, which include fruits and vegetables in this segment. For instance, according to a survey conducted by the Organic Trade Association (OTA) 2016, in the United States, organic farms are 35% more profitable than the average farms. The amount paid to organic farmers can range from 29-32% above the non-organic prices.
Rising Cultivation of Organic Fruits and Vegetables
According to FiBL, the organic area share of the total farmland in Europe has increased from 2.7% in 2016 to 3.12% in 2018. Similarly, the organic area share of the total farmland in Latin America increased from 0.99% in 2016 to 1.06% in 2018. The rise in demand for organic products is driving farmers across the world to cultivate crops, which include fruits and vegetables in this segment. For instance, according to a survey conducted by the Organic Trade Association (OTA) 2016, in the United States, organic farms are 35% more profitable than the average farms. The amount paid to organic farmers can range from 29-32% above the non-organic prices.
The possibility of farmers switching from conventional farming to organic farming is made easier with the regional regulatory bodies providing the necessary funds supporting the switching cost. Furthermore, the constantly rising demand serves as an opportunity for supermarkets and food store chains to diversify and widen their offerings of organic food, at more competitive prices.
North America Dominates the Market
North America is the largest market for organic fruits and vegetables, followed by Europe and Asia-Pacific. As of 2018, around 39,763 hectares of area was available in Mexico for the organic farming of fruits and vegetables, which accounted for around 3% of the total agricultural land available for the cultivation of fruits and vegetables.
North America Dominates the Market
North America is the largest market for organic fruits and vegetables, followed by Europe and Asia-Pacific. As of 2018, around 39,763 hectares of area was available in Mexico for the organic farming of fruits and vegetables, which accounted for around 3% of the total agricultural land available for the cultivation of fruits and vegetables.
Owing to the higher prices and consumers’ lack of perception of the difference between organic and conventional products, the demand for organic fruits and vegetables in Mexico is not high. Though the presence of these products in modern retail has increased in recent years, this can be related primarily to the increasing interest of affluent consumers and the growing middle-class population level in the country, which may drive the market over the forecast period.
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