Middle East and Africa Animal-Based Meat and Dairy Products Market

  The Middle East and Africa Animal-Based Meat and Dairy Products Market was valued at USD 58,666.68 Million in 2020 and is projected to register a CAGR of 3.48% in the forecast period, 2021-2026.

Amidst the COVID-19 pandemic, processed meat sales are expected to be driven by frozen variants across the region due to the associated convenience in handling, storing, and preparing. According to SADAFCO, since March 2020, the novel Coronavirus and its associated restrictions have had a mixed effect on businesses. Though there is a significant rise in the demand for dairy products, ice-cream is not considered an essential commodity. In Saudi Arabia, the trade with Australia has been strained after a small coronavirus cluster emerged at a meat factory in the Australian state of Victoria, which was eventually due to cruise ship infections.

Over the medium term, the market is expected to be driven by the rising health consciousness among the consumers who actively seek protein-rich food products. Moreover, factors, such as increasing government-run health and wellness campaigns designed to combat obesity and related problems (diabetes, high blood pressure, heart disease, and high cholesterol), encourage consumers to purchase healthier products, which is directly fueling the dairy market.​

Key Market Trends

Surging Demand For Processed Meat Products

Convenience is the key factor driving the growth of RTE meat consumption in the region, along with the increasing disposable income and a rise in the number of working women. Furthermore, due to the technological innovations in the food industry, the range of convenience food has expanded to chilled, frozen, and shelf-stable, microwave-able, prepared-mixes, thereby promoting the market for frozen and meat products in Middle East & Africa. Ready-to-eat meat gradually emerged as one of the fastest-growing segments in the packaged and produced food market due to increasing purchasing power, progressing lifestyle, and changing consumer patterns that encourage healthy eating.

Rising Trade of Dairy Products In The Region

In the Middle East & Africa, countries, like Saudi Arabia, the United Arab Emirates, and Kuwait, have a magnanimous demand for dairy products. They are dependent on imports from other countries to satiate their demand. Thus, the region is engaged in several trade deals with the major dairy product-producing countries over the years. The region is witnessing the establishment of new bonds to meet the consumer demands for high-quality dairy products. 

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